![]() ![]() Not just that, it opens up opportunities to add subtitles, graphics, and even re-use old clips that you have in your possession. Yes, it’s possible! With footage shot and edited beforehand, there is full control over what will be ‘live’ streamed to the audience. These bloopers can be avoided with proper planning and communication, but for those who believe in Murphy’s law (anything that can go wrong will go wrong), we might have a solution for you! And that is, to prepare your video beforehand. One of the biggest fears that comes with the idea of diving into live streaming, is the fear of ‘bloopers’ - or simply put, something going wrong that you cannot control □! Because once it’s live. Or, have a chat over a cup of (now virtual) coffee with us! Quality secured by the support of the right team of professionals is going to be invaluable! So before worrying about cost, have a thought over value if this could be the answer to achieving what you want to reap from the live stream. Putting ourselves in the perspectives of the viewers - potential consumers, what would be our takeaway when we encounter a bad live stream from a brand we were initially interested in? According to a research done by Brightcove¹ on consumers’ expectations on video experiences, consumers are 62% more likely to have a negative perception of a brand from watching a poor quality video, and 23% of consumers who watched would hesitate to purchase from the brand.Ī live stream eventually ends, but good impressions last. And if you represent your brand, this is a plus point as quality is a direct reflection of your brand image! Having a team of video production specialists who know their stuff to support you in the planning and execution of the live stream, is a way to dazzle your audience without having to sit by your computer at 3AM in the morning cracking your head around technical details.Ĭamera positioning, lighting, knowledge on encoders and connection speeds, are some of the things professionals will be more happy to share and discuss with you according to what you need and what you envision. ![]() Ooh, sounds fancy, but what does it mean? In a nutshell, this means live streaming with quality that calls for an ‘oomph’. It will be a worthy investment to take some time to consider the other factors that would contribute to a good stream! (if you are having trouble figuring it out, feel free to hit us up anytime.) This is why it is keeping a live stream smooth and perfect is essential to keeping your audience.Įnsuring a smooth live stream where video and audio quality remain stable throughout often takes more than just a phone. Ironically, the very same social media platforms that make it so easy to live stream with a push of a button, also makes it commitment free for viewers who can tap out and disengage any time. This is what triggers impatience or loss of interest in many viewers, prompting them to tap out. The moment a notification pops up saying “XYZ (your favourite influencer) has gone live!”, we hurtle in to sneak a peek at what they are currently up to fans toss endless virtual ‘hearts’ across the screen that is simultaneously exploding with comments.īut often enough, viewers encounter blips such as frozen screens, blur 144p video quality, and even situations where the streamer mouths ‘c-a-n y-o-u h-e-a-r m-e’ in void level silence. Using the phone as the camera - this is a form of live streaming many of us may be most familiar with in our daily social media engagements. Some items necessary are:Īn Encoder (the bridge that connects the recording to the stream)Ī Broadcasting Platform (where your video goes live, and your audience watches!)Īlthough these are the basic elements a live streamer should be aware of, the full package of what is truly needed for your stream ultimately depends on your content and purpose! When live streaming, the primary purpose is to let the audience see and hear what is happening, while it is happening. There’s a whole spectrum of choices out there - from easy-to-use, top-notch quality, to low-risk streaming, we’ve got you covered in this little compilation of live streaming: What and Hows! ![]() And for us, you bet we’ve been staying connected with our colleagues, friends, family and even with our favourite celebrities during these times thanks to live streaming!īut have you ever wondered how live streaming happens? And if you want to stream your own content, what are the available options out there? It’s not just that one button you press on your facebook pages or instagram accounts. ![]()
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